About Us

Peter Kraft

EVP, Creative Services

Peter is a seasoned marketing leader with over two decades of experience bridging the gap between brands and their marketing breakthroughs. His expertise spans a wide range of industries, including apparel, aerospace and defense, healthcare, CPG, and technology.

Having led teams across diverse creative agencies, Peter possesses a deep understanding of business challenges. He leverages his leadership in client experience and business development to craft integrated, multi-channel campaigns that drive growth.

Peter’s holistic view of marketing, encompassing both traditional and digital strategies, enables him to deliver innovative solutions for established brands and startups alike. His impressive track record includes successful campaigns for industry leaders such as Etsy, Kohler, GSK, West Elm, Tyson Foods, Raytheon Technologies, Roche, Zillow, and Anheuser-Busch.